"I started my Orkla career back in 1998 when I worked for Panda as a Marketing Assistant. Since that time, I have been fortunate to have had the possibility to work in various positions such as Brand Manager, Key Account Manager, Customer Marketing Manager and number of other positions."

- Kati Salo

 

What is your background?
I started my Orkla career back in 1998 when I worked for Panda as a Marketing Assistant. Since that time, I have been fortunate to have had the possibility to work in various positions such as Brand Manager, Key Account Manager, Customer Marketing Manager and number of other positions. My career journey has been varied and I have been able to develop my knowledge and practical experience in a variety of areas.

What is your role? 
Currently my position is Senior Business Intelligence Manager based in Helsinki, Finland. Business Intelligence (BI) is a process by which we analyse data and present actionable information to help executives, managers and other teams to make the best possible informed business decisions. To put it simply; I try to figure out how we can make Orkla Finland a better partner for our customers and determine what the needs of our consumers and what kind of products they will want to buy in the future. We find out what they want sometimes before they are aware of it!

What is the best part of working here?
The best part about working at Orkla is the great and professional colleagues I get to collaborate with and the opportunity to work with such strong and well-known brands.

How does Orkla differ from other companies, especially within the FMCG sector?
Before I started working at Panda, I was studying and working part-time in the Finance sector alongside my studies. So, all my experience from the FMCG sector comes directly from my time working at Orkla.

What is your favourite product and why?
Oh dear! I never know what to say when people asks this, and I get asked this a lot! I guess it must be Panda liquorice.
liquorice has been believed to possess curative, even mystical powers and in the past, it has been used to protect against evil spirits or be used as medicine for stomach aches. Panda licoricey has a strong heritage and tradition in Finland. Production began in 1933 and it has been produced with the same recipe ever since! And it is for this reason that Panda liquorice remains the best licoricey in the whole world!