NutraQ is a leading international health and beauty company with a strong position in the European direct-to consumer market. Founded in 2002, the company has built a scalable, digital-first business model centred around subscription-based sales of high-quality products.
With revenues exceeding 1.4 billion NOK and operations spanning 15 European markets, NutraQ has established a robust and growing international footprint, supported by more than 200 employees across markets.
NutraQ’s mission is to help people live better everyday lives, underpinned by its core values of being Responsible, Respectful, Brave and Innovative. We combine strong commercial capabilities with data-driven insights and an entrepreneurial mindset, enabling continuous product innovation and close consumer engagement.
Our product portfolio includes several well-established brands with VitaeLab as a leading health concept promoting better health and everyday life for our loyal customers.
NutraQ is a leading international health and beauty company with a strong position in the European direct-to consumer market. Founded in 2002, the company has built a scalable, digital-first business model centred around subscription-based sales of high-quality products.
With revenues exceeding 1.4 billion NOK and operations spanning 15 European markets, NutraQ has established a robust and growing international footprint, supported by more than 200 employees across markets.
NutraQ’s mission is to help people live better everyday lives, underpinned by its core values of being Responsible, Respectful, Brave and Innovative. We combine strong commercial capabilities with data-driven insights and an entrepreneurial mindset, enabling continuous product innovation and close consumer engagement.
Our product portfolio includes several well-established brands with VitaeLab as a leading health concept promoting better health and everyday life for our loyal customers.
Head of Commercial – VitaeHeart
VitaeLab is now entering its next phase of development focusing on product innovation and accelerating international growth through digital subscription model.
We are now looking for a Head of Commercial to lead the newest concept area; VitaeHeart.
VitaeHeart is a newly introduced, science-based health supplement developed to target cholesterol, one of the most significant global health concerns.
At its core, VitaeHeart is built on plant sterols (phytosterols) a clinically researched ingredient with a documented cholesterol-lowering effect recognized by European authorities, including the European Food Safety Authority (EFSA).
This role will be instrumental in our long-term growth strategy, in growing VitaeHeart from its current early post launch start-up position to becoming a large scale-up and multi-million-euro business. The role involves creating the end-to-end growth strategy for this product as well as executing on the digital aspects of growth.
The initial commercial rollout will focus on the Finnish market, with a clear strategic roadmap to scale VitaeHeart across the Nordic region and, over time, expand into key markets throughout Northern and Central Europe.
This role will report to the VitaeLab CCO and work collaboratively with the central VitaeLab team as well as receive support from the broader international value chain and support functions in NutraQ such as logistics, Finance, IT, Dat & Analytics, HR etc.
Key Responsibilities
- Commercial Ownership & Execution
- Strengthening revenue growth, margins and customer lifetime value
- Drive and optimize sales, marketing and media activities
- Own and develop performance across key channels (digital and traditional)
- Plan and execute campaigns, promotions, and commercial initiatives based on strategy
- Drive pricing, packing and wider product ideas to enable growth
- Monitor and reporting of key metrics such as CAC, LTV, and profitability
- Ensure focus on both customer acquisition and long-term retention drivers
- Work hands-on with tools (e.g. Meta, CMS, campaign platforms)
Commercial Development & Transformation
- Develop new communication concepts and growth approaches to drive growth
- Ability to create content and work on designs in close collaboration with designers
- Articulate and implement required customer experience: messaging, channels, digital aspects with teams
- Ensure progress and momentum in key transformation initiatives supporting VitaeHeart
Performance & Agency Development
- Leading an active role in developing and challenging our performance agency setup
- Ensure strong collaboration and continuous improvement in execution quality
What We Are Looking For
Essential:
- Relevant bachelor/master's degree within sales, marketing, business or similar.
- 5+ years of experience in commercial or growth roles within start-up and scale up business
- Strong experience with performance marketing and multi-channel (preferably D2C/subscription)
- Proven ability to drive business results through marketing (CAC, LTV, profitability)
- Challenge existing assumptions and ways of working
- Identify structural barriers to growth and propose new solutions
- Entrepreneurial and hands on operational (in addition to strategic)
- Fluent in Finnish professional skills in English.
Considered a benefit:
- Experience working closely with agencies and external partners
- Experience with AI tools in a commercial/marketing context
- Experience with leading projects or driving initiatives beyond day-to-day operations
Personal Profile
- Strong commercial and analytical mindset
- Combines strategic thinking with hands-on execution
- Proactive and comfortable challenging status quo
- High drive and ownership – able to create momentum
- Structured and able to manage complexity across multiple initiatives
- Strong collaboration and stakeholder management skills
Why Join Us
- Impact: Play a key role in driving growth for a new product, with high potential
- Ownership: Real influence on both strategy and execution
- Growth: Work at the intersection of performance, brand, commercial development (and of course AI)
- Environment: International, ambitious, and fast-paced organization
- Benefits: Competitive compensation, strong benefits, and modern offices
- NutraQ is Great Place to Work© Certified with a unique and diverse culture where we invest in our people and make them feel at home
Head of Commercial – VitaeHeart
VitaeLab is now entering its next phase of development focusing on product innovation and accelerating international growth through digital subscription model.
We are now looking for a Head of Commercial to lead the newest concept area; VitaeHeart.
VitaeHeart is a newly introduced, science-based health supplement developed to target cholesterol, one of the most significant global health concerns.
At its core, VitaeHeart is built on plant sterols (phytosterols) a clinically researched ingredient with a documented cholesterol-lowering effect recognized by European authorities, including the European Food Safety Authority (EFSA).
This role will be instrumental in our long-term growth strategy, in growing VitaeHeart from its current early post launch start-up position to becoming a large scale-up and multi-million-euro business. The role involves creating the end-to-end growth strategy for this product as well as executing on the digital aspects of growth.
The initial commercial rollout will focus on the Finnish market, with a clear strategic roadmap to scale VitaeHeart across the Nordic region and, over time, expand into key markets throughout Northern and Central Europe.
This role will report to the VitaeLab CCO and work collaboratively with the central VitaeLab team as well as receive support from the broader international value chain and support functions in NutraQ such as logistics, Finance, IT, Dat & Analytics, HR etc.
Key Responsibilities
- Commercial Ownership & Execution
- Strengthening revenue growth, margins and customer lifetime value
- Drive and optimize sales, marketing and media activities
- Own and develop performance across key channels (digital and traditional)
- Plan and execute campaigns, promotions, and commercial initiatives based on strategy
- Drive pricing, packing and wider product ideas to enable growth
- Monitor and reporting of key metrics such as CAC, LTV, and profitability
- Ensure focus on both customer acquisition and long-term retention drivers
- Work hands-on with tools (e.g. Meta, CMS, campaign platforms)
Commercial Development & Transformation
- Develop new communication concepts and growth approaches to drive growth
- Ability to create content and work on designs in close collaboration with designers
- Articulate and implement required customer experience: messaging, channels, digital aspects with teams
- Ensure progress and momentum in key transformation initiatives supporting VitaeHeart
Performance & Agency Development
- Leading an active role in developing and challenging our performance agency setup
- Ensure strong collaboration and continuous improvement in execution quality
What We Are Looking For
Essential:
- Relevant bachelor/master's degree within sales, marketing, business or similar.
- 5+ years of experience in commercial or growth roles within start-up and scale up business
- Strong experience with performance marketing and multi-channel (preferably D2C/subscription)
- Proven ability to drive business results through marketing (CAC, LTV, profitability)
- Challenge existing assumptions and ways of working
- Identify structural barriers to growth and propose new solutions
- Entrepreneurial and hands on operational (in addition to strategic)
- Fluent in Finnish professional skills in English.
Considered a benefit:
- Experience working closely with agencies and external partners
- Experience with AI tools in a commercial/marketing context
- Experience with leading projects or driving initiatives beyond day-to-day operations
Personal Profile
- Strong commercial and analytical mindset
- Combines strategic thinking with hands-on execution
- Proactive and comfortable challenging status quo
- High drive and ownership – able to create momentum
- Structured and able to manage complexity across multiple initiatives
- Strong collaboration and stakeholder management skills
Why Join Us
- Impact: Play a key role in driving growth for a new product, with high potential
- Ownership: Real influence on both strategy and execution
- Growth: Work at the intersection of performance, brand, commercial development (and of course AI)
- Environment: International, ambitious, and fast-paced organization
- Benefits: Competitive compensation, strong benefits, and modern offices
- NutraQ is Great Place to Work© Certified with a unique and diverse culture where we invest in our people and make them feel at home
Please click the link If you want to know more about NutraQ and our culture: https://www.nutraq.com/about-us/company-film/
Please click the link If you want to know more about NutraQ and our culture: https://www.nutraq.com/about-us/company-film/