VP Sales & Marketing

About OV: OV is a leading entity in the food ingredients industry, renowned for its innovative approach and commitment to quality. The group operates through a matrix organizational structure, ensuring efficient sales performance management and governance across its regional sales units in DACH, Nordics, and UK regions. OV is dedicated to growth, efficiency, and market leadership in the food ingredients industry, with a strategic focus on indulgence, innovation, and market expansion within the sweet ingredients segment.
 

Key Products and Competitive Edge: The group's core product offerings include a diverse range of sweet ingredients, such as Fudge/Caramel, Sprinkles, Panned Sugars, ChocoDecs, Writing Icings, Designer Icings, Frostings, Sugar Paste, Colour Gels, and Powder Blending. OV's competitive advantage lies in its comprehensive strategy process, commitment to organizational development, and efficiency. The group's operations are diverse, with a range of factories and product categories that showcase its breadth in the food ingredients sector.
 

Position Overview: OV is seeking a dynamic and experienced VP Sales and Marketing to lead our sales and marketing efforts. This pivotal role includes the responsibility for steering our global accounts and export team, as well as overseeing the performance of our regional sales teams organized in a matrix structure across DACH, Nordics, and UK regions.

The Opportunity: As we continue to expand our presence in the market, we are seeking a dynamic and experienced VP Sales & Marketing to lead our sales team and drive revenue growth.

Key Responsibilities:

• Lead the commercial activities of OV to strengthen our core B2B sales performance and growth of Sweet Ingredients across the UK, Europe, and the US.
• Develop and drive the 3-year strategic plan to maximize sales and profitability across a wider, more balanced customer base.
• Oversee the development of an effective Marketing function to identify further growth opportunities through data-driven market insight and competitive intelligence, trend analysis, digital initiatives, and innovation.
• Harmonize ways of working across the commercial teams, embracing digitalization to deliver an agile, collaborative sales organization with best-in-class governance, processes, and back-office support.
• Hold full P&L responsibility for OV sales and EBIT targets.
• Lead the commercial team to ensure effective implementation and delivery of the strategy.
• Utilize marketing insights to identify and realize growth opportunities through the analysis of market trends and customer needs.
• Provide inspirational leadership to the OV sales team, maintaining high levels of energy and ambition.

The Person: The ideal candidate will bring the following experience:

• Minimum of ten years’ successful track record in commercial leadership and business development within the International Food Industry.
• Proven track record leading a sales function to deliver growth and achieve revenue targets.
• Commercially astute with the ability to negotiate and build successful partnerships with major food groups and strategic supply partners.
• Experience working with CRM systems and sales analytics tools.

Personal Characteristics required:

• A high energy, inspirational leader with strong team-building skills.
• An outstanding communicator and influencer, with the ability to forge critical relationships both inside and outside the company.
• Able to formulate strategy combined with energy to execute and deliver results.
• Highly dynamic, credible individual with solid commercial financial acumen.

Education:

• Degree level in Business Administration, Marketing, or related field. MBA preferred.

Location: Flexible within the UK or Europe. Regular HQ (Copenhagen) attendance will be required.

Travel: High degree of mobility necessary, OV cover an international footprint.

We look forward to welcoming a strategic and results-driven VP Sales & Marketing to our team, who will play a crucial role in driving OV's success in the years to come.