Head of Brand and Engagement - På(fyll)

Oslo, NO

Head of Brand and Engagement - På(fyll)

Want to join a purpose-driven, inclusive and flexible team that sets you up for success?


Who we are and who should apply

På(fyll) is a new startup from OrklaÆra and Bakken & Bæck, and we're on a mission to make everyday living easier while tackling a massive problem: the growing amount of plastic waste from household products. Our unique circular service delivers and picks up everyday products in refillable containers, right at your doorstep.


We have an enormous ambition to make zero-waste living easy and accessible for every individual in the Nordics within the next five years. If this excites you and you have the drive to help make På(fyll) a success story, we encourage you to apply – even if your experience doesn’t precisely match up with what we are looking for.


We are a diverse team, and we encourage all qualified applicants to apply.


Why apply?

På(fyll) has been rigorously tested in market and today we serve customers across Norway. We are now looking for a creative and strategic Head of Brand and Engagement who wants to make På(fyll) known to everyone, in Norway and beyond.


As a leader in the company, you will own the brand and help grow På(fyll) into a global proof point for zero-waste living.


What will you be doing?

The Head of Brand and Engagement will play a key, hands-on role in the growth and evolution of På(fyll) as a business and a brand. You will be responsible for establishing the brand as a leader in sustainable convenience and a challenger in the FMCG market. More specifically:


  • Own and lead the development and execution of a clearly stated and insights-driven communication strategy, in close collaboration with leadership and key stakeholders
  • Oversee our brand direction and its development, ensuring all forms of communications and touch-points remain consistent
  • Seek new and creative ways to translate our brand and service into engaging stories that align with our business and core values
  • Help the company stay up-to-date on the latest consumer insights and trends
  • Collaborate well with key Orkla brand managers and external partners to ideate and produce creative concepts across a wide range of outputs, plus identify communications opportunities
  • Use proven tactics or methods to guide På(fyll) through moments of transformation, helping the team create a shared language around the complexities of circularity, while making sure we stay true to our core values


What are the ideal qualifications?

To help our brand and service grow, we are looking for someone who has:


  • A genuine interest in creating tangible impact in service of our mission
  • A proven track record of creating and implementing successful brand and communications strategies to bring new brands and services to market - preferably within the field of sustainable innovation
  • The ability and desire to go from broad strategy development to detailed execution
  • Enjoys creating and learning with people across a wide-range of disciplines
  • A strong communicator, both written and oral, with fluency in Norwegian and English a must
  • Diverse experiences in leadership, sustainability, digital product development, package design and the startup culture a nice bonus ;)


What are we offering?

We can offer a competitive salary and benefits including flexible working hours, a canteen scheme, good pension and insurance schemes, a multidisciplinary, international and engaging work environment and personal development. In addition, opportunities to work with world-class creative and skilled colleagues in Orkla, Æra, Bakken & Bæck and Form Us With Love.


As an emerging brand, På(fyll) also offers the opportunity and creative freedom for you to truly give shape to the way we communicate our brand and sustainability more broadly. You will also directly contribute to a large-scale solution to plastic waste that will have real, systemic impact.


Sounds interesting?

Please submit a CV and a portfolio of relevant work along with a short letter that outlines your interest and qualifications. It is mandatory for all applications to submit a portfolio of work (website link or attachment). If you are looking for more information, don’t hesitate to get in touch with Rayson Ho (CEO, På(fyll)) at ray@pafyll.com.


Orkla Home & Personal Care (OHPC) is 100% owned by Orkla ASA and is part of the Orkla Care business area. OHPC is one of the Nordic region's leading suppliers of detergents and products for personal care.

Among our most famous brands are Zalo, OMO, Jif, Define, Solidox, Jordan, Dr Greve, Lano, hth, Bliw and Family Fresh. Sales are mainly through the grocery sector, specialist retailers and pharmacies. The company has approx. 500 employees and an annual turnover of NOK 1.56 billion. Most of the products are produced at our factories in Ski, Flisa and Falun

Job Segment: Package Design, Manufacturing